Tuesday, January 26, 2021 |
The potency and reach of social media have lured business of all kinds and sizes to the leading platforms to promote their brands, products and services. However, the social media jungle can be an unpredictable and unforgiving environment in which to market your business. A faux pas on social me
read moreThursday, January 7, 2021 |
If you’re asking the question “What is Google BERT and how will it impact my site?” our helpful rundown of this novel search engine algorithm that seems ready to shake up the World Wide Web! 1. Google BERT is a machine learning technology used for natural language processing in its epon
read moreThursday, December 24, 2020 |
If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing reco
read moreThursday, December 17, 2020 |
We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and so
read moreWednesday, December 2, 2020 |
Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to a user base of up to 1 billion
read moreMonday, October 19, 2020 |
With over a million online stores open for business on its proprietary platform, Shopify has built a strong reputation for itself as an accessible plug and play e-commerce solution. The Canadian based company delivers the key e-commerce components and functionality needed to establish a footing
read moreTuesday, October 6, 2020 |
If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerc
read moreMonday, September 28, 2020 |
In the age of the smartphone, one of the key ways of keeping your business and services relevant is to develop and market an app. Mobile apps are custom software that are designed to be downloaded and run on a mobile phone. The last decade has seen fantastic development and growth of apps as
read moreMonday, August 17, 2020 |
Pay-per-click (PPC) advertising is an unavoidable part of marketing your business these days. The reach and results that can be achieved make it an attractive option to enterprises looking to expand their presence online. However, if campaigns are unfocused and poorly planned and executed, they
read moreMonday, August 10, 2020 |
Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that
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