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If you are an e-commerce retailer that struggles to maintain an edge on their marketplace, it is well worth exploring dynamic pricing as a means of gaining ground on the competition. With this form of price-setting, you are able to ride the waves of market upheavals, keep stock moving, and susta

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If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your c

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Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but w

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If you are only just getting around to exploring social media as a marketing option for your business, you have been missing out on a tech-driven phenomenon that has almost a third of the world's population on board! Let's bring you up to speed with our concise explainer for the world's 5 mos

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The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only

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Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping chan

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Organic reach is becoming a scarce commodity on Facebook. If your business or enterprise relies on Facebook for: engaging an online audience, generating leads, or converting business finding ways of increasing your organic reach will help you expand your online presence without

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...AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors' prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is

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WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is a publishing platform used for building websites and blogs. It powers millions of websites worldwide. According to Wikipedia WordPress was used by more than 23.3% of the top 10 million

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