Tuesday, October 7, 2025 |
Why does attention matter so much in web design? Because online, attention is currency. Studies show that visitors form their first impression of a website in as little as 50 milliseconds. If your site doesn’t make an impact almost instantly, users will scroll away or worse, close the tab. For SMEs, this makes web design about...
read moreMonday, September 29, 2025 |
Why AI Is Transforming Web Design For years, web design relied heavily on templates and static layouts. While effective, these approaches often limited creativity and personalisation. Today, AI-powered tools are reshaping web design, allowing businesses to deliver websites that not only look great but also adapt intelligently to user behaviour. AI-driven platforms can analyse user interactions...
read moreWednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...
read moreFriday, January 14, 2022 |
Shopify is going from strength to strength with more than a million businesses across 175 countries using this popular eCommerce platform in 2020. Part of the appeal of this e-commerce platform is its versatility, with Shopify pros and developers increasingly extending the capabilities of Shopify stores to maximize the revenue they can generate. The scope...
read moreFriday, April 23, 2021 |
You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all this effort you should be in...
read moreThursday, December 24, 2020 |
If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing recognition due to its ability...
read moreThursday, December 17, 2020 |
We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and social distancing have dealt body blows to the brick and mortar...
read moreTuesday, October 6, 2020 |
If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerce store looking amateurish and many e-retailers find that its performance gives them...
read moreMonday, July 20, 2020 |
If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your campaigns. With lead generation or online sales, it is tempting to...
read moreMonday, April 20, 2020 |
The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only does it have to be properly engineered, but the site also...
read more