7 quick takeaways for Google’s search algorithm BERT

If you’re asking the question “What is Google BERT and how will it impact my site?” our helpful rundown of this novel search engine algorithm that seems ready to shake up the World Wide Web! 1. Google BERT is a machine learning technology used for natural language processing in its eponymous search engine. It uses …

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Social proof Methods That Work

Powerful Ways Social Proof Can Grow e-Commerce Conversions

If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing recognition due to its ability …

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Google Shopping Ads

Google Shopping Ads Strategy in the time of the COVID-19 Pandemic

We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and social distancing have dealt body blows to the brick and mortar …

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Show off the best of your brand with an Instagram Business Account

Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It’s ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to a user base of up to 1 billion monthly! It’s no surprise …

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Shopify Ecommerce

What’s Shopify and Why Do I need It?

With over a million online stores open for business on its proprietary platform, Shopify has built a strong reputation for itself as an accessible plug and play e-commerce solution. The Canadian based company delivers the key e-commerce components and functionality needed to establish a footing in  your marketplace with features including: A customizable e-commerce website …

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Magento E Commerce Development

Why its time to decamp your e-commerce site and re-platform with Magento

If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerce store looking amateurish and many e-retailers find that its performance gives them …

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PPC Ads, Google Ads, Facebook Ads, which one is best?

Pay-per-click (PPC) advertising is an unavoidable part of marketing your business these days. The reach and results that can be achieved make it an attractive option to enterprises looking to expand their presence online. However, if campaigns are unfocused and poorly planned and executed, they can become a bit of a runaway train, with a …

PPC Ads, Google Ads, Facebook Ads, which one is best? Read More »

Instagram Shopping

Step-by-Step Guide to Optimizing Your Instagram for eCommerce

Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It’s ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to …

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