Wednesday, December 2, 2020 |
Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It’s ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to a user base of up to 1 billion monthly!
It’s no surprise therefore that e-commerce businesses that want to stay relevant will invest in establishing a winning profile and engaged audience on this platform. When done right, Instagram marketing is a fast way to grow revenue from online sales.
Benefits of using Instagram to boost your e-commerce sales.
Instagram’s growth and popularity makes it an ideal partner for growing your online sales. Key benefits include:
Your 7 key steps to optimise your Instagram Account for e-commerce.
With a targeted approach to your Instagram Business Account, you can begin to see just how many sales you can be making and broaden your scope for selling via this platform. If you have not already gotten to grips with this platform, here are the key steps you need to take to optimise your Instagram account for e-commerce sales.
Have you considered Instagram Shopping?
In addition to Instagram Business Accounts, Instagram has taken the logical next step and created Instagram Shopping, an e-commerce platform within Instagram that allows retailers to create an immersive e-commerce experience from Instagram stories content. Clicking on featured products will take users to an Instagram Shopping storefront, where users can browse products and be directed to the retailer’s site to buy.
Get the professional perspective on optimizing Instagram for e-commerce with our comprehensive e-commerce social media account management.
For sustained brand awareness on social media platforms like Instagram, consistency is key. Our team of e-commerce and social media specialists have the expertise to create campaigns that ensure that your products are given the targeted exposure they need to generate sales. Contact us today to learn more about how we can help your e-commerce store make an impact on Instagram.